The brief.
Build a visual language that can remain flexible without becoming inconsistent.
Forma System
A set of identity explorations focused on visual language, hierarchy and repeatable art-direction choices.
Scope
IdentityArt DirectionVisual Systems
The approach.
A small set of deliberate rules around type, composition and imagery creates room for variation while preserving recognition.
Related capabilityBrand Systems↗
Next projectVela Objects↗